Inkundla yetiyetha yase-UK yamazwe ngamazwe ebizwa ngokuthi i-Vue ikhansele konke ukubukiswa kwefilimu esabekayo ezayo I-Dashcam. Imibiko yaphambilini ibithi inkampani yeshashalazi ithole ukuthi ifilimu iyacasula kakhulu, kodwa uchungechunge luyaphika ukuthi yisona sizathu.

Esitatimendeni kuya The Independent, okhulumela uVue uthe:

“Isinqumo sethu sokungayihloli i-DASHCAM saziswa kuphela yizimo zezohwebo ezingasebenzi.

Njengamanje siphenya imbangela yolwazi olungalungile mayelana nesizathu sethu sokungabukisi le filimu, futhi siyaxolisa nganoma yikuphi ukudideka okudalwe yilokhu.”

I-Dashcam iyifilimu yesithathu evela kumqondisi u-Rob Savage odale ingoma eshisa izikhotha yamaphakathi ne-Lockdown Host. Leyo movie okwamanje iyatholakala ukuthi isakazwe ku-Shudder ngokubhalisile.

Abakusho kuqala

Isizathu sokukhanselwa e-Vue kunzima ukusigwinya njengoba abantu ababethenge amathikithi kusengaphambili baqaphele ukuthi konke ukuhlungwa kukhanseliwe. Lokhu akwehlanga kahle kumqondisi wefilimu othumelele inkampani i-imeyili ngokushesha ukuze ithole incazelo. Nansi impendulo yabo:

“Ngiyabonga ngombuzo wakho mayelana I-Dashcam. Ngithole impendulo esikrinini sethu sabasebenzi futhi banqume ukuthi ngeke sibonise I-Dashcam kunoma yiziphi izindawo zethu ngenxa yokuqukethwe kwefilimu, okungase kucasule izethameli zethu.

Thina kwa-Vue sikholelwa ezinhlobonhlobo nakunoma iyiphi imuvi engacasula izethameli, singanquma ukuthi singabe sisaboniswa ngomzuzwana wokugcina ngaphandle kwesaziso. Ngiyaxolisa lokhu akuwona umphumela obuwufuna.”

U-Savage ngendlela esobala, ubhale ku-Twitter ngalesi simo:

“Kusobala ukuthi i-@vuecinemas ikuhoxisile ukubukwa kwethu I-DASHCAM ngoba ifilimu iyacasula kakhulu!” yena wabhala ku-Twitter, enezela: “Uma lokho kungakwenzi ufune ukubukela le filimu, kuzokwenzekani?”

I-Buzz yonke

I-buzz ye I-Dashcam impela bekufakela ugesi. Hhayi kusukela lapho Hereditary ingabe kube khona amazwi okuqala avela ezithamelini zefestivali mayelana nefilimu esabekayo. Noma kunjalo, ifilimu ayinayo impikiswano yayo, ikakhulukazi ngenxa yomlingisi oyinhloko, odlalwa ngu-Annie Hardy, ngokusho Igazi elizondayo "ingenye yezinhlamvu ezithusa kakhulu ezikhunjulwayo zakamuva."

Owethu umgxeki uKelly McNeely ubuke ifilimu ngo-2021's Toronto International Film Festival (TIFF), futhi ubonakala enombono ofanayo kodwa uthethelela kancane, "U-Annie ungumlingiswa onelukuluku lokwazi. Unenhliziyo enhle futhi uyanyanyeka, unobuhlakani obusheshayo futhi onomqondo ovalekile.”

Ingxabano isuka ezinkolelweni zezombangazwe zika-Annie. Isimo sakhe sokuhlubuka nokungahloniphi mayelana nalolu bhubhane singambeka endaweni yaseKaren. Kwesinye isigameko uyenqaba ukugqoka imaskhi ngaphakathi esitolo futhi izinto ziyahlanya. Ungumbhali ongaguquki, ophikisana nokuvuka ovele eyisihlabani sefilimu. “U… kubi,” kubhala uMcNeely.

Ngakho-ke imayelana nani i-Dashcam?

Ifilimu idutshulwe ku-iPhone a la the wathola ifomula footage. Sihlangana nomculi oyisiphukuphuku (Hardy) oxwaya umoya phakathi nalolu bhubhane futhi wandizela eLondon ukuyovakashela umngane (u-Amar Chadha-Patel). Itulo liba bucayi lapho u-Annie enquma ukusakaza bukhoma imicimbi engajwayelekile eyenzeka eduze kwakhe ezibukelini eziku-inthanethi.

Ingabe i-Dashcam Ilungile?

Uke wakuzwa konke ngaphambilini: "Ukwethuka kuncike kakhulu." Futhi I-Dashcam cishe izohlukanisa ababukeli abaningi ngamachashazi ayo ayimpikiswano mayelana nokuziphatha okuqinile komphakathi. Nokho, labo abayibonile bahlabeka umxhwele. Bancoma ifilimu ngokuthi imnandi futhi iyasabeka. Umbhali kanye nomqondisi u-Nia Childs wabhala ekubuyekezeni kwakhe: “I-Dashcam kwakungu-RIDE. Angisakhumbuli ukuthi ngagcina nini ukuba nobumnandi obungaka – izethameli zivele zenze lokho. Ukuklabalasa, ukuhleka, ngesinye isikhathi ngicabanga ukuthi kukhona owayecishe wagula?”

I-backpedaling ye-theatre chain

Nakuba i-Vue inezisebenzi ezibonakala zingaqeqeshiwe eziphendula ama-imeyili ngaphandle kokuthintana nethimba labo le-PR kuqala, inkampani cishe izofela egqumeni ngaleli. Izaba zabo"izimo zezohwebo azikwazi ukusebenza,” akukho okudlula ukunwaya ikhanda. Uma uyindawo enesikrini, ihholo, futhi uthengisa amathikithi amamuvi ukuze umphakathi uwabukele, lokho “kuyasebenza.” Imodeli yebhizinisi lakho ngokoqobo.

Kodwa konke kuhle ku-Jason Blum nomqondisi uSavage. Ngokusobala, ukusakazwa kwabantu akulimazi, futhi ngenxa yalokho okufanele wonke ama-hype azungeze le filimu azoqhuba ukuthengiswa. Abathengi bamathikithi abafisa ukwazi bazofuna ukubona ukuthi yini eyenza kube nzima ngalesi sithombe futhi basheshe baye ezinkundleni zokuxhumana ukuze banikeze eyabo imibono futhi baqhubekisele phambili ukuthengisa.

I-Dashcam izokhishwa kumatiyetha akhethiwe ase-US kanye ne-VOD ngoJuni 2.