ISITATIMENDE SEPHEPHANDABA

Ngenkathi imboni yamabhayisikobho ilungiselela amanye amasonto omatasa kakhulu onyakeni, uFandango uvotele abantu abangaphezu kwe-1,500 millennialers (abaneminyaka engu-18-34) ngenyanga edlule, ebabuza ngemikhuba yabo yama-movie, izinhlelo zamaholide, nezinsiza abazijabulela kakhulu ebhayisikobho.

Indawo ehamba phambili yabadluli bama-movie bezinkulungwane zeminyaka, inethiwekhi yedijithali yakwaFandango ifinyelela kuzithameli ezikhulayo zabathengi abayizigidi ezingama-22 ngenyanga, ngokusho kweComScore, neqembu elineminyaka engu-18 kuya kwengu-34 ubudala elakha u-41% wabalaleli bedijithali bakaFandango. Ukuze asebenze kangcono impilo yedijithali yeminyaka eyizinkulungwane, uFandango uyaqhubeka nokuphayona ukutholwa kwama-movie amasha kanye nokuhlangenwe nakho kwamathikithi okuhola amapulatifomu okuhola amaselula, ezenhlalo, ama-AI kanye nokwaziwa ngezwi nabalingani ababandakanya i-Apple, i-Facebook, i-Amazon nabanye.

"Ama-Millennials ayizithameli ezibalulekile kuwo wonke umkhakha wama-movie futhi kwaFandango siyaqhubeka nokuqhamuka nokutholakala kwama-movie ethu aselula nakwezenhlalo, ukunikezwa kwamathikithi kanye neminikelo yokukhokha yedijithali ukusiza ukuqhuba izinkulungwane zeminyaka ezinkundleni zemidlalo," kusho u-Adam Rockmore, uFandango SVP kanye neNhloko Yezokukhangisa kanye Ezokuxhumana.

Ngokwenhlolovo kaFandango, ama-78% ezinkulungwane zeminyaka athe bathumela imiyalezo yomuntu ngamunye noma yeqembu kubangani lapho benza izinhlelo zabo zokudlala ama-movie. Ngonyaka odlule, uFandango wethule inqwaba yamasu okuthola amathikithi nge-Apple ne-Facebook enika amandla ama-moviegoers ukuthola ama-movie, izikhathi zokudlala kanye nokuthenga amathikithi nabangani babo, ngaphandle kokushiya uhlelo lwabo lokuthumela imiyalezo noma inethiwekhi yokuxhumana nabantu.

Le nkampani iphinda inikeze amapulatifomu okukhokha edijithali, afaka i-Apple Pay, i-Android Pay, i-PayPal, i-Visa Checkout ne-Mastercard Digital Wallet ye-Mastercard, enika amandla ukuthenga kwamathikithi ngamakhadi asebhange kanye namakhadi wesikweletu ngokuthinta okukodwa nje. Inkokhelo yokuqhekeka kwePayPal kaFandango yenza kube lula kakhulu ukwehlukanisa isikweletu samathikithi nabangane abaningi.

Mayelana nezinhlelo zeminyaka eyizinkulungwane zama-movie kule sizini samaholide, ama-86% ezinkulungwane zeminyaka athi bahlela ukubona okungenani ama-movie amabili kusikrini esikhulu, kuyilapho ama-34% ehlela ukubona ama-movie amane noma ngaphezulu. Kuma-movie amakhulu e-studio aqala ezinkundleni zemidlalo yaseshashalazini ngayo yonke le nyanga, izinketho ezinhlanu eziphezulu zifaka:

1. I-Star Wars: I-Jedi Yokugcina
2. Jumanji: Siyakwamukela ku-Jungle
3. I-Pitch Perfect 3
4. Umbukiso Omkhulu Kunabo bonke
5. Ukunciphisa

Ukukhetha okuphezulu kwama-Millennials kwama-movie we-indie amanje yile:

1. Umdwebo Wamanzi
2. I-Disaster Artist      
3. Lady Bird
4. Amabhulobho Amabhuloho Amathathu Ngaphandle Kwama-Ebbing, eMissouri
5. Mina, Tonya

Ucwaningo lukaFandango luphinde lwabuza izinkulungwane zeminyaka ngemikhuba yabo yokudlala amaholide, ukuthi bathenga kanjani amathikithi nezinto abazithandayo zeshashalazi.

Lapho bebuzwa ngemikhuba yabo yokudlala ama-movie:

• Ama-44% weminyaka eyizinkulungwane athi maningi amathuba okuthi babone i-movie entsha ngobusuku bokuvula noma ngempelasonto, kanti ama-29% azohamba kungapheli isonto lokuqala lokukhishwa
• Ama-58% athi athenga amathikithi kusengaphambili ku-inthanethi noma ngohlelo lokusebenza
• Ama-50% athi izihlalo ezigcinelwe isizathu esiyinhloko sokuthenga amathikithi ngaphambi kwesikhathi
• Ama-75% athi izinzuzo zohlelo lwe-VIP noma lweMivuzo inzuzo eyengeziwe abayithokozela kakhulu lapho bethenga amathikithi abo ngaphambi kwesikhathi
• Lapho wenza amapulani wokuxoxa nabangane, ama-78% ezinkulungwane zeminyaka athi athumela imiyalezo yomuntu ngamunye noma yeqembu, u-4% ushaya ucingo, kuyilapho u-1% esebenzisa i-imeyili

Izinkulungwane zeminyaka futhi zilinganiswe ezindaweni eziphezulu zemidlalo yaseshashalazini ezibakhangayo ngamaholide: ama-65% athi izihlalo ezihleli phansi futhi ama-56% akhomba amafomethi wesikrini esikhulu se-premium nomsindo ocwilisayo. Lapho bebuzwa ngento abayithandayo eyodwa abangayithenga enkundleni yemidlalo yama-movie: ama-63% athi ama-popcorn, ama-18% athi uswidi kuthi ama-11% athi adle.